Timeline
Expense and income roadmap by month
Year 1
Year 2
Year 3
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Product Launch Date
Slide the product launch date (sales start from this date) to manage Expenses, Channel activity, and Income.
Product Launch
Oct 1, 2025
Expenses
Toggle items on or off by month to fine-tune your product economics.
Acquisition Channels(4 channels - 7,760 $/mo)
UA →Meta Ads(5,600 $/mo)
168,000
UA →Google UAC(2,160 $/mo)
64,800
Community →Twitch / YouTube Gaming
0
Community →Discord / Reddit
0
Acquisition Channels: 232,800 $
People(8 people - 40,461 $/mo)
Game Studio →Lead Developer(7,290 $/mo)
262,440
Game Studio →Server Developer(6,075 $/mo)
218,700
Game Studio →Unity Developer(5,468 $/mo)
196,848
Game Studio →Art Director(4,860 $/mo)
174,960
Game Studio →2D/3D Artist(4,253 $/mo)
127,590
Game Studio →Game Designer(4,860 $/mo)
174,960
Publishing →Community Manager(3,402 $/mo)
108,864
Publishing →UA Manager(4,253 $/mo)
131,843
People (Payroll + Taxes 21.5%): 1,396,205 $
Operations(4 items - 6,002 $/mo)
Game Servers(2,000 $/mo)
64,000
App Store Fees (30%)(2 $/mo)
60
Art & Content Production(3,000 $/mo)
102,000
Office & Tools(1,000 $/mo)
36,000
Operational: 202,060 $
Total Expenses: 1,831,065 $
Sales
New Sales
–
–
–
–
–
–
63
261
603
620
669
751
760
785
824
879
836
812
788
778
768
758
758
758
758
758
758
758
758
758
758
758
758
758
758
758
21,567
Base at Start
–
–
–
–
–
–
–
63
324
927
2K
2K
3K
4K
5K
5K
6K
7K
8K
9K
9K
10K
11K
12K
12K
13K
14K
15K
16K
16K
17K
18K
19K
19K
20K
21K
20,814
Total Clients
–
–
–
–
–
–
63
324
927
2K
2K
3K
4K
5K
5K
6K
7K
8K
9K
9K
10K
11K
12K
12K
13K
14K
15K
16K
16K
17K
18K
19K
19K
20K
21K
22K
21,572
Active at Start
–
–
–
–
–
–
–
28
129
327
430
530
641
726
808
895
989
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
2K
2K
2K
2K
2K
2K
2K
2K
1,871
Churn
–
–
–
–
–
–
–
17
73
176
201
226
258
271
285
301
322
317
312
307
303
300
297
296
295
295
295
294
294
294
294
294
294
294
294
294
7,793
Active at End
–
–
–
–
–
–
28
129
327
430
530
641
726
808
895
989
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
2K
2K
2K
2K
2K
2K
2K
2K
2K
1,919
Income
Additional Income(4 incomes, 1,710,404 $)
Gacha / Loot Boxes
–
–
–
–
–
–
568
3K
7K
9K
11K
13K
15K
16K
18K
20K
21K
22K
23K
24K
24K
25K
26K
27K
28K
29K
30K
31K
32K
33K
34K
35K
36K
36K
37K
38K
699,373
Battle Pass
–
–
–
–
–
–
–
2K
4K
5K
6K
8K
9K
10K
11K
12K
13K
13K
14K
14K
15K
15K
16K
16K
17K
17K
18K
18K
19K
20K
20K
21K
21K
22K
22K
23K
419,283
Cosmetics Store
–
–
–
–
–
–
227
1K
3K
3K
4K
5K
6K
6K
7K
8K
8K
9K
9K
9K
10K
10K
10K
11K
11K
12K
12K
12K
13K
13K
13K
14K
14K
15K
15K
15K
279,749
Esports & Sponsorships
–
–
–
–
–
–
–
–
–
–
12K
12K
12K
12K
12K
12K
12K
12K
12K
12K
12K
12K
12K
12K
12K
12K
12K
12K
12K
12K
12K
12K
12K
12K
12K
12K
312,000