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BattleForge — Strategy RPG
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About

Turn-based strategy RPG with PvP arena, guild warfare and hero collection. Monetization through gacha/loot boxes, battle pass, cosmetics store, and esports sponsorships. App store fees and content production as key cost drivers.

36-month forecast: ~21.6K players, $1.4M net income, LTV/CAC 25.9x. Growth via paid UA and community channels.

Unit Economics

CAC
11 $
Weighted average Customer Acquisition Cost = total channel spend / total customers acquired
CPA
11 $
Cost per Client Acquisition
ARPU
46 $/mo.
Average Revenue Per User
ARPPU
46 $/mo.
Revenue per paying user (= ARPU, no free tier)
LTV
190 $
Customer Lifetime Value
LTV : CAC
17.6 x
Healthy ratio (≥3)
CAC Payback
0.3 mo.
Months to recover customer acquisition cost
Payback Period
Discounted project payback period

Yearly P&L

Year 1
-452K
641 clients
Year 2
-13K
1,351 clients
Year 3
274K
1,919 clients

P&L Flows

Revenue: 1,710,404 $Income1,710,404 100%Payroll8 ppl1,396,205 82%OpEx271,937 16%Channels232,800 14%
Profit: -190,538 $

Sales Table

Year 1
Year 2
Year 3
Metric
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
New Sales
–
–
–
–
–
–
63
261
603
620
669
751
760
785
824
879
836
812
788
778
768
758
758
758
758
758
758
758
758
758
758
758
758
758
758
758
21,567
Base at Start
–
–
–
–
–
–
–
63
324
927
2K
2K
3K
4K
5K
5K
6K
7K
8K
9K
9K
10K
11K
12K
12K
13K
14K
15K
16K
16K
17K
18K
19K
19K
20K
21K
20,814
Total Clients
–
–
–
–
–
–
63
324
927
2K
2K
3K
4K
5K
5K
6K
7K
8K
9K
9K
10K
11K
12K
12K
13K
14K
15K
16K
16K
17K
18K
19K
19K
20K
21K
22K
21,572
Active at Start
–
–
–
–
–
–
–
28
129
327
430
530
641
726
808
895
989
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
2K
2K
2K
2K
2K
2K
2K
2K
1,871
Churn
–
–
–
–
–
–
–
17
73
176
201
226
258
271
285
301
322
317
312
307
303
300
297
296
295
295
295
294
294
294
294
294
294
294
294
294
7,793
Active at End
–
–
–
–
–
–
28
129
327
430
530
641
726
808
895
989
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
2K
2K
2K
2K
2K
2K
2K
2K
2K
1,919

Expenses Table

Year 1
Year 2
Year 3
Expense Item
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Operational Expenses
1K
1K
4K
4K
6K
6K
6K
6K
7K
7K
7K
7K
7K
8K
8K
8K
8K
8K
8K
8K
8K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
10K
10K
10K
10K
271,937 $
Acquisition Channels
–
–
–
–
–
–
8K
8K
8K
8K
8K
8K
8K
8K
8K
8K
8K
8K
8K
8K
8K
8K
8K
8K
8K
8K
8K
8K
8K
8K
8K
8K
8K
8K
8K
8K
232,800 $
Team Payroll
33K
33K
33K
33K
36K
40K
40K
40K
40K
40K
40K
40K
40K
40K
40K
40K
40K
40K
40K
40K
40K
40K
40K
40K
40K
40K
40K
40K
40K
40K
36K
36K
36K
36K
36K
36K
1,396,205 $
Fraud Losses
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
0 $
Total Expenses
34K
34K
37K
37K
42K
46K
54K
54K
55K
55K
55K
56K
56K
56K
56K
56K
56K
56K
56K
57K
57K
57K
57K
57K
57K
57K
57K
57K
57K
57K
53K
53K
54K
54K
54K
54K
1,900,942 $

Income Table

Year 1
Year 2
Year 3
Income Item
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Gacha / Loot Boxes
–
–
–
–
–
–
568
3K
7K
9K
11K
13K
15K
16K
18K
20K
21K
22K
23K
24K
24K
25K
26K
27K
28K
29K
30K
31K
32K
33K
34K
35K
36K
36K
37K
38K
699,373 $
Battle Pass
–
–
–
–
–
–
–
2K
4K
5K
6K
8K
9K
10K
11K
12K
13K
13K
14K
14K
15K
15K
16K
16K
17K
17K
18K
18K
19K
20K
20K
21K
21K
22K
22K
23K
419,283 $
Cosmetics Store
–
–
–
–
–
–
227
1K
3K
3K
4K
5K
6K
6K
7K
8K
8K
9K
9K
9K
10K
10K
10K
11K
11K
12K
12K
12K
13K
13K
13K
14K
14K
15K
15K
15K
279,749 $
Esports & Sponsorships
–
–
–
–
–
–
–
–
–
–
12K
12K
12K
12K
12K
12K
12K
12K
12K
12K
12K
12K
12K
12K
12K
12K
12K
12K
12K
12K
12K
12K
12K
12K
12K
12K
312,000 $
Total Income
–
–
–
–
–
–
795
5K
13K
17K
33K
38K
41K
44K
48K
52K
54K
56K
57K
59K
61K
62K
64K
66K
68K
70K
72K
73K
75K
77K
79K
81K
83K
85K
87K
89K
1,710,404 $

Income & Expense Trends

  • Balance
  • Cumulative Profit
  • Expenses
  • Income
M1M5M9M13M17M21M25M29M33-586K-286K14K314K507K

Acquisition Channels

  • Discord / Reddit
  • Google UAC
  • Meta Ads
  • Twitch / YouTube Gaming
M1M5M9M13M17M21M25M29M3302505007501K

Sales Trends

  • Active Clients
  • Churn
  • New Sales
  • Total Clients
M1M5M9M13M17M21M25M29M3306K12K18K24K

Yearly Forecast

MetricYear 1Year 2Year 3
Sales2,9679,5049,096
Active Clients6411,3511,919
Income per Client59 $49 $46 $
Total Income107,039 $664,159 $939,206 $
Total Expenses559,388 $676,660 $664,894 $
Partner Share
Net Income-452,349 $-12,501 $274,311 $

Average Monthly Turnover

MetricYear 1Year 2Year 3
Sales247792758
Active Clients1741,0841,657

Income Structure (Year 1)

Gacha / Loot Boxes41,690 $
Battle Pass24,673 $
Cosmetics Store16,676 $
Esports & Sponsorships24,000 $
Total107,039 $

Expense Structure (Year 1)

Operational Expenses62,169 $
Acquisition Channels46,560 $
Team Payroll450,659 $
Fraud Losses
Total559,388 $

Results Summary

Total Sales
22K
1,919 active
Total Income
1.7 M
Total Cost
1.9 M
Net Income
-191K