Unit Economics Calculator
Calculate LTV, CAC Payback and assess business health in 30 seconds. No signup required.
Parameters
$ / mo
$ / mo
$ / mo
%
CAC
ⓘ
$50
LTV
ⓘ
$360
LTV / CAC
ⓘ
7.2x
CAC Payback
ⓘ
3 mo
Gross Margin
ⓘ
90%
Break-even
ⓘ
mo 20
Diagnosis
🟢LTV/CAC = 7.2x — Healthy economics, ready to scale
🟢Payback 3 мес — Customer pays back in less than a year
🟢Gross Margin 90% — Margins support scaling
How it's calculated
- CAC = Marketing Spend / New Customers
- LTV = ARPU × Gross Margin / Churn Rate
- LTV/CAC > 3 — healthy economics
- Payback = CAC / (ARPU × Gross Margin)