Timeline
Expense and income roadmap by month
Year 1
Year 2
Year 3
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Product Launch Date
Slide the product launch date (sales start from this date) to manage Expenses, Channel activity, and Income.
Product Launch
Dec 1, 2025
Expenses
Toggle items on or off by month to fine-tune your product economics.
Acquisition Channels(6 channels - 6,425 ₸/mo)
Organic →ASO & App Store Optimization
0
Organic →Social Media Organic (TikTok, IG)
0
Paid Channels →Meta Ads (Instagram & Facebook)(2,400 ₸/mo)
74,400
Paid Channels →TikTok Ads(1,375 ₸/mo)
42,625
Paid Channels →Apple Search Ads(1,600 ₸/mo)
48,000
Paid Channels →Wellness Influencers(1,050 ₸/mo)
32,550
Acquisition Channels: 197,575 ₸
People(5 people - 20,291 ₸/mo)
Product & Development →Lead Mobile Developer(6,075 ₸/mo)
218,700
Product & Development →Backend Developer(5,103 ₸/mo)
183,708
Product & Development →UI/UX Designer(50)(1,823 ₸/mo)
16,407
Growth & Content →Marketing Manager(4,617 ₸/mo)
152,361
Growth & Content →Content Producer (Audio)(2,673 ₸/mo)
88,209
People (Payroll + Taxes 21.5%): 659,385 ₸
Operations(5 items - 3,000 ₸/mo)
Cloud Infrastructure (AWS)(500 ₸/mo)
18,000
Dev Tools & Analytics(250 ₸/mo)
9,000
Audio Content Production(1,500 ₸/mo)
49,500
Music Licensing(350 ₸/mo)
11,200
Customer Support(400 ₸/mo)
12,400
Operational: 100,100 ₸
Total Expenses: 957,060 ₸
Sales
New Sales
–
–
–
–
–
39
243
419
464
504
549
598
586
573
560
548
543
539
535
530
526
521
520
518
517
515
514
512
511
509
507
506
506
506
506
506
15,430
Base at Start
–
–
–
–
–
–
39
281
700
1K
2K
2K
3K
3K
4K
5K
5K
6K
6K
7K
7K
8K
8K
9K
9K
10K
10K
11K
11K
12K
12K
13K
13K
14K
14K
15K
14,921
Total Clients
–
–
–
–
–
39
281
700
1K
2K
2K
3K
3K
4K
5K
5K
6K
6K
7K
7K
8K
8K
9K
9K
10K
10K
11K
11K
12K
12K
13K
13K
14K
14K
15K
15K
15,427
Active at Start
–
–
–
–
–
–
17
116
237
321
398
475
555
608
653
691
725
758
791
822
852
882
911
942
972
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1,314
Churn
–
–
–
–
–
–
10
67
125
150
170
189
210
213
214
213
211
210
210
208
207
205
204
203
202
201
200
199
199
198
198
197
196
196
196
196
5,597
Active at End
–
–
–
–
–
17
116
237
321
398
475
555
608
653
691
725
758
791
822
852
882
911
942
972
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1,346
Income
Tariffs(167,598 ₸)
Product Sales
–
–
–
–
–
113
754
2K
2K
3K
3K
4K
4K
4K
4K
5K
5K
5K
5K
6K
6K
6K
6K
6K
7K
7K
7K
7K
7K
8K
8K
8K
8K
8K
9K
9K
167,598
Additional Income(5 incomes, 413,255 ₸)
In-App Purchases (sound packs, courses)
–
–
–
–
–
–
325
664
900
1K
1K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
4K
4K
4K
4K
72,216
Corporate Wellness Licenses
–
–
–
–
–
–
–
–
–
8K
8K
8K
8K
8K
8K
8K
8K
8K
8K
8K
8K
8K
8K
8K
8K
8K
8K
8K
8K
8K
8K
8K
8K
8K
8K
8K
216,000
Affiliate (yoga gear, supplements)
–
–
–
–
–
–
–
–
386
477
570
665
730
783
829
869
910
949
986
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
2K
2K
2K
2K
30,526
Live Workshop Tickets
–
–
–
–
–
–
–
–
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
56,000
Premium Sleep Stories
–
–
–
–
–
–
–
356
482
597
712
832
912
979
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
38,513