Prodwave
CloudDesk — Project Management SaaS
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About

Collaborative project management tool with Kanban boards, time tracking and resource planning for remote teams. Revenue from SaaS subscriptions, add-on integrations, and annual enterprise deals.

36-month forecast: ~14.6K users, $296K net income, LTV/CAC 8.0x. Acquisition through paid channels and organic/viral growth.

Unit Economics

CAC
49 $
Weighted average Customer Acquisition Cost = total channel spend / total customers acquired
CPA
49 $
Cost per Client Acquisition
ARPU
33 $/mo.
Average Revenue Per User
ARPPU
33 $/mo.
Revenue per paying user (= ARPU, no free tier)
LTV
124 $
Customer Lifetime Value
LTV : CAC
2.5 x
Acceptable (1–3)
CAC Payback
1.7 mo.
Months to recover customer acquisition cost
Payback Period
Discounted project payback period

Yearly P&L

Year 1
-477K
423 clients
Year 2
-357K
909 clients
Year 3
-194K
1,305 clients

P&L Flows

Revenue: 816,952 $Product Sales4 subch., 0Income816,952 100%Payroll1,008,528 123%Channels713,000 87%OpEx123,500 15%
Profit: -1,028,076 $

Sales Table

Year 1
Year 2
Year 3
Metric
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
New Sales
–
–
–
–
–
42
154
342
361
379
410
459
461
471
488
512
544
528
526
525
524
524
524
524
524
524
524
524
524
524
524
524
524
524
524
524
14,586
Base at Start
–
–
–
–
–
–
42
196
538
899
1K
2K
2K
3K
3K
4K
4K
5K
5K
6K
6K
7K
7K
8K
8K
9K
9K
10K
10K
11K
11K
12K
12K
13K
14K
14K
14,058
Total Clients
–
–
–
–
–
42
196
538
899
1K
2K
2K
3K
3K
4K
4K
5K
5K
6K
6K
7K
7K
8K
8K
9K
9K
10K
10K
11K
11K
12K
12K
13K
14K
14K
15K
14,581
Active at Start
–
–
–
–
–
–
19
77
187
249
303
359
423
471
516
562
612
667
703
740
775
809
842
876
909
942
975
1K
1K
1K
1K
1K
1K
1K
1K
1K
1,272
Churn
–
–
–
–
–
–
11
44
100
117
129
142
160
167
173
180
190
201
201
201
202
202
202
202
203
203
203
203
203
203
203
203
203
203
203
203
5,260
Active at End
–
–
–
–
–
19
77
187
249
303
359
423
471
516
562
612
667
703
740
775
809
842
876
909
942
975
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1,305

Expenses Table

Year 1
Year 2
Year 3
Expense Item
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Operational Expenses
3K
3K
3K
3K
3K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
123,500 $
Acquisition Channels
–
–
–
–
–
23K
23K
23K
23K
23K
23K
23K
23K
23K
23K
23K
23K
23K
23K
23K
23K
23K
23K
23K
23K
23K
23K
23K
23K
23K
23K
23K
23K
23K
23K
23K
713,000 $
Team Payroll
16K
21K
21K
27K
30K
30K
30K
30K
30K
30K
30K
30K
30K
30K
30K
30K
30K
30K
30K
30K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
1,008,528 $
Fraud Losses
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
0 $
Total Expenses
19K
24K
24K
30K
33K
56K
56K
56K
56K
56K
56K
56K
56K
56K
56K
56K
56K
56K
56K
56K
54K
54K
54K
54K
54K
54K
54K
54K
54K
54K
54K
54K
54K
54K
54K
54K
1,845,028 $

Income Table

Year 1
Year 2
Year 3
Income Item
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Tariffs(249,990 $)
Product Sales
–
–
–
–
–
201
816
2K
3K
3K
4K
4K
5K
5K
6K
6K
7K
7K
8K
8K
9K
9K
9K
10K
10K
10K
11K
11K
11K
12K
12K
12K
13K
13K
13K
14K
249,990 $
Additional Income(3 · 566,962 $)
SaaS Subscriptions
–
–
–
–
–
284
1K
3K
4K
5K
5K
6K
7K
8K
8K
9K
10K
11K
11K
12K
12K
13K
13K
14K
14K
15K
15K
16K
16K
17K
17K
18K
18K
19K
19K
20K
353,759 $
Add-on Integrations
–
–
–
–
–
–
–
–
998
1K
1K
2K
2K
2K
2K
2K
3K
3K
3K
3K
3K
3K
4K
4K
4K
4K
4K
4K
4K
4K
5K
5K
5K
5K
5K
5K
93,203 $
Annual Enterprise Deals
–
–
–
–
–
–
–
–
–
–
–
–
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
120,000 $
Total Income
–
–
–
–
–
484
2K
5K
7K
9K
11K
13K
19K
20K
22K
23K
25K
26K
27K
28K
29K
30K
31K
32K
33K
34K
35K
36K
37K
38K
39K
40K
41K
42K
43K
44K
816,952 $

Income & Expense Trends

  • Balance
  • Cumulative Profit
  • Expenses
  • Income
M1M5M9M13M17M21M25M29M33-1.2 M-719K-269K181K522K

Acquisition Channels

  • Google Ads
  • LinkedIn Sponsored
  • Product Hunt / SEO
  • Word of Mouth
M1M5M9M13M17M21M25M29M330150300450600

Sales Trends

  • Active Clients
  • Churn
  • New Sales
  • Total Clients
M1M5M9M13M17M21M25M29M3305K9K16K

Yearly Forecast

MetricYear 1Year 2Year 3
Sales2,1476,1516,288
Active Clients4239091,305
Income per Client30 $35 $33 $
Total Income46,765 $311,059 $459,128 $
Total Expenses523,716 $667,948 $653,364 $
Partner Share
Net Income-476,951 $-356,889 $-194,236 $

Average Monthly Turnover

MetricYear 1Year 2Year 3
Sales179513524
Active Clients1357071,124

Income Structure (Year 1)

SaaS Subscriptions24,273 $
Add-on Integrations5,340 $
Product Sales17,153 $
Total46,765 $

Expense Structure (Year 1)

Operational Expenses39,500 $
Acquisition Channels161,000 $
Team Payroll323,216 $
Fraud Losses
Total523,716 $

Results Summary

Total Sales
15K
1,305 active
Total Income
817K
Total Cost
1.8 M
Net Income
-1.0 M