Timeline
Expense and income roadmap by month
Year 1
Year 2
Year 3
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Product Launch Date
Slide the product launch date (sales start from this date) to manage Expenses, Channel activity, and Income.
Product Launch
Dec 1, 2025
Expenses
Toggle items on or off by month to fine-tune your product economics.
Acquisition Channels(4 channels - 24,300 $/mo)
Paid →Google Ads(22,500 $/mo)
675,000
Paid →LinkedIn Ads(1,800 $/mo)
54,000
Organic →SEO / Content Marketing
0
Organic →Freelancer Referrals
0
Acquisition Channels: 729,000 $
People(6 people - 32,563 $/mo)
Product & Tech →CTO(7,898 $/mo)
284,328
Product & Tech →Full-Stack Developer(6,075 $/mo)
218,700
Product & Tech →Frontend Developer(5,468 $/mo)
191,380
Operations & Growth →Operations Manager(4,860 $/mo)
160,380
Operations & Growth →Growth Manager(4,860 $/mo)
155,520
Operations & Growth →Content Manager(3,402 $/mo)
105,462
People (Payroll + Taxes 21.5%): 1,115,770 $
Operations(4 items - 3,203 $/mo)
Payment Processing (2.9%)(2 $/mo)
60
Cloud Infrastructure(2,000 $/mo)
72,000
Dispute Resolution(1 $/mo)
28
Office & Tools(1,200 $/mo)
43,200
Operational: 115,288 $
Total Expenses: 1,960,058 $
Sales
New Sales
–
–
–
–
–
–
28
96
203
231
263
313
330
357
395
444
502
494
485
484
483
482
482
482
482
482
482
482
482
482
482
482
482
482
482
482
12,338
Base at Start
–
–
–
–
–
–
–
28
123
326
557
820
1K
1K
2K
2K
3K
3K
4K
4K
5K
5K
6K
6K
7K
7K
8K
8K
8K
9K
9K
10K
10K
11K
11K
12K
11,849
Total Clients
–
–
–
–
–
–
28
123
326
557
820
1K
1K
2K
2K
3K
3K
4K
4K
5K
5K
6K
6K
7K
7K
8K
8K
8K
9K
9K
10K
10K
11K
11K
12K
12K
12,331
Active at Start
–
–
–
–
–
–
–
11
41
95
132
170
214
251
290
333
383
441
478
509
539
568
595
622
648
674
700
726
751
777
802
828
854
879
905
931
931
Churn
–
–
–
–
–
–
–
6
23
50
63
74
89
97
107
119
133
151
153
154
155
156
156
157
157
157
157
157
157
157
157
157
157
157
157
157
3,727
Active at End
–
–
–
–
–
–
11
41
95
132
170
214
251
290
333
383
441
478
509
539
568
595
622
648
674
700
726
751
777
802
828
854
879
905
931
956
956
Income
Additional Income(3 incomes, 788,243 $)
Platform Commission (18%)
–
–
–
–
–
–
371
1K
3K
5K
6K
8K
9K
10K
12K
13K
15K
17K
18K
19K
20K
21K
22K
23K
24K
25K
25K
26K
27K
28K
29K
30K
31K
32K
33K
33K
563,542
Featured & Boost Listings
–
–
–
–
–
–
–
–
759
1K
1K
2K
2K
2K
3K
3K
4K
4K
4K
4K
5K
5K
5K
5K
5K
6K
6K
6K
6K
6K
7K
7K
7K
7K
7K
8K
128,401
Premium Freelancer Badge
–
–
–
–
–
–
–
–
569
793
1K
1K
2K
2K
2K
2K
3K
3K
3K
3K
3K
4K
4K
4K
4K
4K
4K
5K
5K
5K
5K
5K
5K
5K
6K
6K
96,300