Timeline
Expense and income roadmap by month
Year 1
Year 2
Year 3
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Product Launch Date
Slide the product launch date (sales start from this date) to manage Expenses, Channel activity, and Income.
Product Launch
Nov 1, 2025
Expenses
Toggle items on or off by month to fine-tune your product economics.
Acquisition Channels(4 channels - 34,700 $/mo)
Paid →Google Ads(31,500 $/mo)
945,000
Paid →LinkedIn Ads(3,200 $/mo)
96,000
Content →SEO / Finance Blog
0
Content →Referral Program
0
Acquisition Channels: 1,041,000 $
People(6 people - 36,147 $/mo)
Technology →CTO / Lead Engineer(9,113 $/mo)
328,068
Technology →ML Engineer(7,290 $/mo)
262,440
Technology →Backend Developer(6,075 $/mo)
212,625
Technology →UI/UX Designer(50)(2,126 $/mo)
38,268
Business →Head of Compliance(6,683 $/mo)
227,222
Business →Marketing Manager(4,860 $/mo)
155,520
People (Payroll + Taxes 21.5%): 1,224,143 $
Operations(4 items - 10,200 $/mo)
Cloud & Data Infrastructure(3,500 $/mo)
126,000
Market Data APIs(2,000 $/mo)
72,000
Regulatory & Compliance(3,500 $/mo)
126,000
Office & Admin(1,200 $/mo)
43,200
Operational: 367,200 $
Total Expenses: 2,632,343 $
Sales
New Sales
–
–
–
–
–
–
67
189
371
426
470
466
469
478
494
516
544
531
518
515
512
509
509
509
509
509
509
509
509
509
509
509
509
509
509
509
14,201
Base at Start
–
–
–
–
–
–
–
67
255
626
1K
2K
2K
2K
3K
3K
4K
4K
5K
6K
6K
7K
7K
8K
8K
9K
9K
10K
10K
11K
11K
12K
12K
13K
13K
14K
13,697
Total Clients
–
–
–
–
–
–
67
255
626
1K
2K
2K
2K
3K
3K
4K
4K
5K
6K
6K
7K
7K
8K
8K
9K
9K
10K
10K
11K
11K
12K
12K
13K
13K
14K
14K
14,206
Active at Start
–
–
–
–
–
–
–
20
65
140
194
244
279
310
341
372
405
441
465
486
508
529
549
570
591
613
634
655
676
698
719
740
762
783
804
826
826
Churn
–
–
–
–
–
–
–
12
36
73
91
105
109
113
117
122
128
135
134
133
133
132
132
132
132
132
132
132
132
131
131
131
131
131
131
131
3,414
Active at End
–
–
–
–
–
–
20
65
140
194
244
279
310
341
372
405
441
465
486
508
529
549
570
591
613
634
655
676
698
719
740
762
783
804
826
847
847
Income
Tariffs(244,175 $)
Product Sales
–
–
–
–
–
–
320
1K
2K
3K
4K
4K
5K
5K
6K
6K
7K
7K
8K
8K
8K
9K
9K
9K
10K
10K
10K
11K
11K
11K
12K
12K
13K
13K
13K
14K
244,175
Additional Income(3 incomes, 1,653,997 $)
AUM Management Fee
–
–
–
–
–
–
1K
4K
8K
11K
13K
15K
17K
19K
20K
22K
24K
26K
27K
28K
29K
30K
31K
33K
34K
35K
36K
37K
38K
40K
41K
42K
43K
44K
45K
47K
839,665
Premium Plan Revenue
–
–
–
–
–
–
700
2K
5K
7K
9K
10K
11K
12K
13K
14K
15K
16K
17K
18K
19K
19K
20K
21K
21K
22K
23K
24K
24K
25K
26K
27K
27K
28K
29K
30K
534,332
Partner Revenue
–
–
–
–
–
–
–
–
10K
10K
10K
10K
10K
10K
10K
10K
10K
10K
10K
10K
10K
10K
10K
10K
10K
10K
10K
10K
10K
10K
10K
10K
10K
10K
10K
10K
280,000