Timeline
Expense and income roadmap by month
Year 1
Year 2
Year 3
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Product Launch Date
Slide the product launch date (sales start from this date) to manage Expenses, Channel activity, and Income.
Product Launch
Oct 1, 2025
Expenses
Toggle items on or off by month to fine-tune your product economics.
Acquisition Channels(4 channels - 21,875 $/mo)
Crypto Native →Crypto Twitter / X
0
Crypto Native →DeFi Newsletters & Communities
0
Paid & Search →Google DeFi Ads(21,875 $/mo)
678,125
Paid & Search →Protocol Partnerships
0
Acquisition Channels: 678,125 $
People(6 people - 38,881 $/mo)
Engineering →CTO / Smart Contract Lead(9,720 $/mo)
349,920
Engineering →Solidity Developer(7,290 $/mo)
262,440
Engineering →Backend Developer(6,075 $/mo)
212,625
Engineering →Frontend Developer(5,468 $/mo)
185,912
Business →DeFi Strategist(6,683 $/mo)
227,222
Business →Community Manager(3,645 $/mo)
116,640
People (Payroll + Taxes 21.5%): 1,354,759 $
Operations(4 items - 9,000 $/mo)
Blockchain RPC & Infra(3,000 $/mo)
108,000
Smart Contract Audits(2,500 $/mo)
85,000
Cloud Infrastructure(2,000 $/mo)
72,000
Office & Legal(1,500 $/mo)
54,000
Operational: 319,000 $
Total Expenses: 2,351,884 $
Sales
New Sales
–
–
–
–
–
11
128
293
424
586
569
563
567
581
606
574
541
509
498
488
488
488
488
488
488
488
488
488
488
488
488
488
488
488
488
488
14,746
Base at Start
–
–
–
–
–
–
11
139
431
855
1K
2K
3K
3K
4K
4K
5K
5K
6K
6K
7K
7K
8K
8K
9K
9K
10K
10K
11K
11K
12K
12K
13K
13K
14K
14K
14,248
Total Clients
–
–
–
–
–
11
139
431
855
1K
2K
3K
3K
4K
4K
5K
5K
6K
6K
7K
7K
8K
8K
9K
9K
10K
10K
11K
11K
12K
12K
13K
13K
14K
14K
15K
14,736
Active at Start
–
–
–
–
–
–
3
40
104
175
263
310
349
386
423
462
484
501
513
527
542
559
577
596
615
635
655
675
695
715
736
756
777
797
818
838
838
Churn
–
–
–
–
–
–
2
23
57
87
124
130
134
137
143
150
146
141
135
132
129
128
127
127
127
126
126
126
126
126
126
126
126
126
126
126
3,565
Active at End
–
–
–
–
–
3
40
104
175
263
310
349
386
423
462
484
501
513
527
542
559
577
596
615
635
655
675
695
715
736
756
777
797
818
838
859
859
Income
Tariffs(95,029 $)
Product Sales
–
–
–
–
–
19
230
604
1K
2K
2K
2K
2K
2K
3K
3K
3K
3K
3K
3K
3K
3K
3K
4K
4K
4K
4K
4K
4K
4K
4K
5K
5K
5K
5K
5K
95,029
Additional Income(3 incomes, 2,466,541 $)
Performance Fee (2% TVL)
–
–
–
–
–
300
4K
9K
16K
24K
28K
31K
35K
38K
42K
44K
45K
46K
47K
49K
50K
52K
54K
55K
57K
59K
61K
63K
64K
66K
68K
70K
72K
74K
75K
77K
1,474,591
Pro Subscriptions
–
–
–
–
–
–
–
4K
6K
9K
11K
12K
14K
15K
16K
17K
18K
18K
18K
19K
20K
20K
21K
22K
22K
23K
24K
24K
25K
26K
26K
27K
28K
29K
29K
30K
571,949
Protocol Integration Fees
–
–
–
–
–
–
–
–
15K
15K
15K
15K
15K
15K
15K
15K
15K
15K
15K
15K
15K
15K
15K
15K
15K
15K
15K
15K
15K
15K
15K
15K
15K
15K
15K
15K
420,000