Prodwave
FitPulse — Fitness & Workout App
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About

Subscription fitness app with personalized workouts and progress tracking. Revenue from in-app purchases (workout packs), premium nutrition plans, brand partnerships (Nike, Under Armour), and affiliate income from supplements and equipment.

36-month forecast: ~23.3K users, $253K net income, LTV/CAC 3.2x. Three-pronged acquisition: organic/SEO, paid ads, and influencer partnerships.

Unit Economics

CAC
10 ₸
Weighted average Customer Acquisition Cost = total channel spend / total customers acquired
CPA
10 ₸
Cost per Client Acquisition
ARPU
14 ₸/mo.
Average Revenue Per User
ARPPU
14 ₸/mo.
Revenue per paying user (= ARPU, no free tier)
LTV
22 ₸
Customer Lifetime Value
LTV : CAC
2.2 x
Acceptable (1–3)
CAC Payback
0.8 mo.
Months to recover customer acquisition cost
Payback Period
29 mo.
Discounted project payback period

Yearly P&L

Year 1
-158K
1,373 clients
Year 2
111K
2,692 clients
Year 3
300K
3,945 clients

P&L Flows

Revenue: 1,022,874 ₸Profit: 252,774 ₸Product Sales8 subch., 0Income1,022,874 100%Payroll5 ppl423,480 41%Channels223,820 22%OpEx5 items122,800 12%ProfitFreemiumMonthly ($14…Annual ($7.4…In-App Purch…Premium Cont…Brand Partne…252,774 25%

Sales Table

Year 1
Year 2
Year 3
Metric
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
New Sales
–
–
–
–
–
20
131
529
860
926
914
897
890
877
859
841
834
818
802
785
773
773
772
772
771
771
770
770
769
769
768
768
768
768
768
768
23,301
Base at Start
–
–
–
–
–
–
20
151
681
2K
2K
3K
4K
5K
6K
7K
8K
9K
9K
10K
11K
12K
13K
13K
14K
15K
16K
16K
17K
18K
19K
19K
20K
21K
22K
23K
22,535
Total Clients
–
–
–
–
–
20
151
681
2K
2K
3K
4K
5K
6K
7K
8K
9K
9K
10K
11K
12K
13K
13K
14K
15K
16K
16K
17K
18K
19K
19K
20K
21K
22K
23K
23K
23,302
Active at Start
–
–
–
–
–
–
11
82
352
709
990
1K
1K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
3K
3K
3K
3K
3K
3K
3K
3K
3K
4K
4K
4K
4K
3,840
Churn
–
–
–
–
–
–
5
32
133
247
310
339
355
364
368
367
365
363
360
355
349
343
340
338
337
336
335
334
334
334
333
333
333
333
333
333
9,341
Active at End
–
–
–
–
–
11
82
352
709
990
1K
1K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
3K
3K
3K
3K
3K
3K
3K
3K
3K
4K
4K
4K
4K
4K
3,945

Expenses Table

Year 1
Year 2
Year 3
Expense Item
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Operational Expenses
800
800
800
800
3K
3K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
122,800 ₸
Acquisition Channels
–
–
–
–
–
4K
4K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
223,820 ₸
Team Payroll
7K
7K
7K
11K
11K
14K
14K
14K
14K
14K
14K
14K
12K
12K
12K
12K
12K
12K
12K
12K
12K
12K
12K
12K
12K
12K
12K
12K
12K
12K
12K
12K
12K
12K
12K
12K
423,480 ₸
Fraud Losses
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
0 ₸
Total Expenses
8K
8K
8K
12K
14K
20K
22K
25K
25K
25K
25K
25K
23K
23K
23K
23K
23K
23K
23K
23K
23K
23K
23K
23K
23K
23K
23K
23K
23K
23K
23K
23K
23K
23K
23K
23K
770,100 ₸

Income Table

Year 1
Year 2
Year 3
Income Item
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Tariffs(551,752 ₸)
Product Sales
–
–
–
–
–
89
637
3K
6K
8K
9K
11K
12K
13K
14K
15K
16K
16K
17K
18K
19K
19K
20K
21K
22K
23K
23K
24K
25K
26K
27K
27K
28K
29K
30K
31K
551,752 ₸
Additional Income(4 · 471,123 ₸)
In-App Purchases (workout packs)
–
–
–
–
–
–
204
879
2K
2K
3K
3K
4K
4K
4K
5K
5K
5K
6K
6K
6K
6K
6K
7K
7K
7K
8K
8K
8K
8K
9K
9K
9K
9K
10K
10K
176,990 ₸
Premium Content (nutrition plans)
–
–
–
–
–
–
–
–
–
1K
2K
2K
2K
2K
3K
3K
3K
3K
3K
3K
4K
4K
4K
4K
4K
4K
5K
5K
5K
5K
5K
5K
5K
6K
6K
6K
104,480 ₸
Brand Partnerships (Nike, Under Armour)
–
–
–
–
–
–
–
–
–
–
–
–
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
120,000 ₸
Affiliate Revenue (supplements, equipment)
–
–
–
–
–
–
–
–
–
990
1K
1K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
3K
3K
3K
3K
3K
3K
3K
3K
3K
4K
4K
4K
4K
4K
69,653 ₸
Total Income
–
–
–
–
–
89
842
4K
7K
13K
15K
18K
25K
26K
28K
29K
31K
32K
33K
34K
36K
37K
38K
39K
41K
42K
43K
45K
46K
47K
49K
50K
51K
53K
54K
55K
1,022,874 ₸

Income & Expense Trends

  • Balance
  • Cumulative Profit
  • Expenses
  • Income
M1M5M9M13M17M21M25M29M33-259K91K441K954KBreakeven

Acquisition Channels

  • ASO & Content SEO
  • Apple Search Ads
  • Google UAC
  • Meta Ads (FB + Instagram)
  • Micro-Influencers (fitness)
  • Social Media (organic)
  • TikTok Ads
  • Word of Mouth / PR
M1M5M9M13M17M21M25M29M3302505007501K

Sales Trends

  • Active Clients
  • Churn
  • New Sales
  • Total Clients
M1M5M9M13M17M21M25M29M3307K13K20K26K

Yearly Forecast

MetricYear 1Year 2Year 3
Sales4,2779,7969,228
Active Clients1,3732,6923,945
Income per Client13 ₸15 ₸14 ₸
Total Income57,443 ₸388,238 ₸577,193 ₸
Total Expenses215,220 ₸277,440 ₸277,440 ₸
Partner Share
Net Income-157,777 ₸110,798 ₸299,753 ₸

Average Monthly Turnover

MetricYear 1Year 2Year 3
Sales356816769
Active Clients3932,1383,369

Income Structure (Year 1)

In-App Purchases (workout packs)11,767 ₸
Premium Content (nutrition plans)5,346 ₸
Affiliate Revenue (supplements, equipment)3,564 ₸
Product Sales36,766 ₸
Total57,443 ₸

Expense Structure (Year 1)

Operational Expenses31,600 ₸
Acquisition Channels45,260 ₸
Team Payroll138,360 ₸
Fraud Losses
Total215,220 ₸

Results Summary

Total Sales
23K
3,945 active
Total Income
1.0 M
Total Cost
770K
Net Income
253K