General Parameters

Даты, прогнозный период и базовые параметры модели

Начало

Jun 1, 2025

Product Launch Date

Nov 1, 2025

Конец прогноза

Jun 1, 2028

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Start Date

Start of cost accounting (team, channels)

Product Launch Date

Sales and revenue begin from this date

Forecast Period (months)

Your plan allows up to 12 months. Upgrade for 36 months.

Model Currency

All amounts in this model are displayed in the selected currency

Taxes & Social Contributions

Applied to team payroll costs

Fraud Losses

% of revenue

Deducted from total revenue each month

Initial Capital

Cash Runway & Burn Rate · hint.initialCash.runout

Discount Rate

% p.a.

NPV, IRR, Payback · NPV = -633,967, IRR = -9,900%

Activation, Retention & Churn

Activation Rate

Percentage of registered users who complete their first key action

Choose a churn model and adjust the curve. This determines how many clients remain active over time

Retention Curve (% of cohort remaining at month N)

M10

M11

Defaults: average retention for Consumer SaaS / Fintech products (Lenny Rachitsky, 2024)