Timeline
Expense and income roadmap by month
Year 1
Year 2
Year 3
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Product Launch Date
Slide the product launch date (sales start from this date) to manage Expenses, Channel activity, and Income.
Product Launch
Mar 1, 2026
Expenses
Toggle items on or off by month to fine-tune your product economics.
Acquisition Channels(7 channels - 1,800,000 ₽/mo)
Перформанс-маркетинг →VK Реклама(690,000 ₽/mo)
20,700,000
Перформанс-маркетинг →Яндекс Директ(840,000 ₽/mo)
25,200,000
Перформанс-маркетинг →TikTok Ads(270,000 ₽/mo)
8,100,000
Органический рост →ASO
0
Органический рост →YouTube / блогеры
0
Рефералы →Реферальная программа
0
Рефералы →eSIM промо (тех-блогеры)
0
Acquisition Channels: 54,000,000 ₽
People(11 people - 3,511,350 ₽/mo)
Технологии →CTO(607,500 ₽/mo)
21,870,000
Технологии →Senior Backend Developer(437,400 ₽/mo)
15,746,400
Технологии →Mobile Developer(291,600 ₽/mo)
10,497,600
Технологии →DevOps Engineer(340,200 ₽/mo)
12,247,200
Продукт →Product Manager(376,650 ₽/mo)
13,559,400
Продукт →UX/UI Designer(267,300 ₽/mo)
9,622,800
Growth →Growth Lead(352,350 ₽/mo)
11,627,550
Growth →Performance Marketer(206,550 ₽/mo)
6,403,050
Growth →Контент-менеджер(170,100 ₽/mo)
5,443,200
Операции →Operations Manager(315,900 ₽/mo)
10,424,700
Операции →Специалист поддержки(145,800 ₽/mo)
4,519,800
People (Payroll + Taxes 21.5%): 121,961,700 ₽
Operations(6 items - 1,280,220 ₽/mo)
Wholesale (оплата MNO за трафик)(120 ₽/mo)
3,600
BSS/OSS системы(450,000 ₽/mo)
16,200,000
SIM / eSIM выпуск(100 ₽/product)
14,086,500
Клиентская поддержка(350,000 ₽/mo)
10,500,000
Офис и администрирование(280,000 ₽/mo)
10,080,000
Лицензии / регуляторные(200,000 ₽/mo)
7,200,000
Operational: 58,070,100 ₽
Total Expenses: 234,031,800 ₽
Sales
New Sales
–
–
–
–
–
–
308
1K
2K
2K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
90,586
Market Saturation
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
98%
98%
98%
98%
98%
98%
98%
98%
98%
98%
98%
98%
98%
98%
98%
98%
99%
Base at Start
–
–
–
–
–
–
–
308
2K
4K
6K
9K
12K
15K
18K
21K
24K
28K
31K
34K
38K
41K
44K
48K
51K
54K
58K
61K
64K
68K
71K
74K
77K
81K
84K
87K
87,299
Total Clients
–
–
–
–
–
–
308
2K
4K
6K
9K
12K
15K
18K
21K
24K
28K
31K
34K
38K
41K
44K
48K
51K
54K
58K
61K
64K
68K
71K
74K
77K
81K
84K
87K
91K
90,588
Active at Start
–
–
–
–
–
–
–
185
833
2K
2K
3K
3K
4K
4K
5K
5K
5K
6K
6K
6K
7K
7K
7K
8K
8K
8K
8K
9K
9K
9K
9K
10K
10K
10K
11K
10,574
Churn
–
–
–
–
–
–
–
111
474
952
1K
1K
1K
1K
1K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
43,505
Active at End
–
–
–
–
–
–
185
833
2K
2K
3K
3K
4K
4K
5K
5K
5K
6K
6K
6K
7K
7K
7K
8K
8K
8K
8K
9K
9K
9K
9K
10K
10K
10K
11K
11K
10,848
Income
Additional Income(4 incomes, 123,800,391 ₽)
Абонентская плата (тарифный план)
–
–
–
–
–
–
78K
350K
758K
987K
1.2M
1.4M
1.6M
1.8M
1.9M
2.1M
2.3M
2.4M
2.6M
2.7M
2.8M
2.9M
3.1M
3.2M
3.3M
3.4M
3.5M
3.6M
3.7M
3.9M
4.0M
4.1M
4.2M
4.3M
4.4M
4.6M
81,244,006
Допродажи (дополнительный трафик)
–
–
–
–
–
–
22K
100K
216K
282K
344K
403K
459K
507K
554K
604K
658K
697K
733K
769K
804K
838K
872K
905K
939K
972K
1.0M
1.0M
1.1M
1.1M
1.1M
1.2M
1.2M
1.2M
1.3M
1.3M
23,212,573
Роуминг
–
–
–
–
–
–
6K
25K
54K
71K
86K
101K
115K
127K
138K
151K
164K
174K
183K
192K
201K
209K
218K
226K
235K
243K
251K
259K
268K
276K
284K
292K
301K
309K
317K
325K
5,803,143
VAS сервисы
–
–
–
–
–
–
13K
58K
126K
165K
201K
235K
268K
296K
323K
352K
384K
407K
428K
448K
469K
489K
509K
528K
548K
567K
586K
605K
625K
644K
663K
682K
702K
721K
740K
759K
13,540,668