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About
Online course marketplace with professional certificates, mentoring sessions and employer partnerships. Revenue from course subscriptions, certificate fees, and B2B enterprise licenses. Instructor revenue share (50%) is the main variable cost.
36-month forecast: ~17.5K students, $319K net income, LTV/CAC 6.4x. Growth through paid and organic channels.
Unit Economics
CAC
40 $
Weighted average Customer Acquisition Cost = total channel spend / total customers acquired
CPA
40 $
Cost per Client Acquisition
ARPU
34 $/mo.
Average Revenue Per User
ARPPU
34 $/mo.
Revenue per paying user (= ARPU, no free tier)
LTV
98 $
Customer Lifetime Value
LTV : CAC
2.4 x
Acceptable (1–3)
CAC Payback
1.6 mo.
Months to recover customer acquisition cost
Payback Period
Discounted project payback period
Yearly P&L
Year 1
-462K
507 clients
Year 2
-345K
1,089 clients
Year 3
-183K
1,561 clients
P&L Flows
Profit: -989,755 $
Sales Table
Year 1
Year 2
Year 3
Metric
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
New Sales
–
–
–
–
–
45
179
403
427
467
530
534
549
573
606
650
637
624
624
624
624
624
624
624
624
624
624
624
624
624
624
624
624
624
624
624
17,456
Base at Start
–
–
–
–
–
–
45
224
627
1K
2K
2K
3K
3K
4K
4K
5K
6K
6K
7K
7K
8K
9K
9K
10K
11K
11K
12K
12K
13K
14K
14K
15K
16K
16K
17K
16,838
Total Clients
–
–
–
–
–
45
224
627
1K
2K
2K
3K
3K
4K
4K
5K
6K
6K
7K
7K
8K
9K
9K
10K
11K
11K
12K
12K
13K
14K
14K
15K
16K
16K
17K
17K
17,463
Active at Start
–
–
–
–
–
–
20
89
220
294
366
447
507
564
622
686
756
804
845
887
929
970
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
2K
1,522
Churn
–
–
–
–
–
–
12
50
118
138
157
181
190
199
209
223
239
240
239
240
240
241
241
241
242
242
242
242
242
242
242
242
242
242
242
242
6,302
Active at End
–
–
–
–
–
20
89
220
294
366
447
507
564
622
686
756
804
845
887
929
970
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
2K
2K
1,561
Expenses Table
Year 1
Year 2
Year 3
Expense Item
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Operational Expenses
4K
4K
4K
4K
4K
4K
4K
5K
5K
6K
6K
6K
7K
7K
7K
8K
8K
8K
8K
9K
9K
9K
9K
9K
10K
10K
10K
10K
10K
11K
11K
11K
11K
11K
12K
12K
281,839 $
Acquisition Channels
–
–
–
–
–
23K
23K
23K
23K
23K
23K
23K
23K
23K
23K
23K
23K
23K
23K
23K
23K
23K
23K
23K
23K
23K
23K
23K
23K
23K
23K
23K
23K
23K
23K
23K
697,500 $
Team Payroll
14K
19K
23K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
986,615 $
Fraud Losses
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
0 $
Total Expenses
18K
23K
27K
32K
32K
55K
55K
56K
56K
56K
57K
57K
57K
58K
58K
58K
59K
59K
59K
59K
59K
60K
60K
60K
60K
60K
61K
61K
61K
61K
61K
62K
62K
62K
62K
62K
1,965,954 $
Income Table
Year 1
Year 2
Year 3
Income Item
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Tariffs(435,632 $)
Product Sales
–
–
–
–
–
310
1K
3K
5K
6K
7K
8K
9K
10K
11K
12K
12K
13K
14K
14K
15K
16K
16K
17K
17K
18K
19K
19K
20K
20K
21K
22K
22K
23K
23K
24K
435,632 $
Additional Income(3 · 540,566 $)
Course Subscriptions
–
–
–
–
–
282
1K
3K
4K
5K
6K
7K
8K
9K
10K
11K
11K
12K
12K
13K
14K
14K
15K
15K
16K
16K
17K
17K
18K
19K
19K
20K
20K
21K
21K
22K
396,029 $
Certificate Fees
–
–
–
–
–
–
–
659
881
1K
1K
2K
2K
2K
2K
2K
2K
3K
3K
3K
3K
3K
3K
3K
3K
4K
4K
4K
4K
4K
4K
4K
4K
4K
5K
5K
84,537 $
B2B Enterprise Licenses
–
–
–
–
–
–
–
–
–
–
–
–
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
60,000 $
Total Income
–
–
–
–
–
592
3K
7K
10K
12K
14K
16K
21K
23K
25K
27K
29K
30K
31K
33K
34K
35K
37K
38K
39K
40K
42K
43K
44K
45K
47K
48K
49K
51K
52K
53K
976,199 $
Income & Expense Trends
- Balance
- Cumulative Profit
- Expenses
- Income
Acquisition Channels
- Google Ads
- Meta Ads
- SEO / YouTube
- Word of Mouth
Sales Trends
- Active Clients
- Churn
- New Sales
- Total Clients
Yearly Forecast
| Metric | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Sales | 2,585 | 7,383 | 7,488 |
| Active Clients | 507 | 1,089 | 1,561 |
| Income per Client | 32 $ | 35 $ | 34 $ |
| Total Income | 62,587 $ | 360,815 $ | 552,797 $ |
| Total Expenses | 524,088 $ | 706,120 $ | 735,747 $ |
| Partner Share | |||
| Net Income | -461,501 $ | -345,305 $ | -182,949 $ |
Average Monthly Turnover
| Metric | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Sales | 215 | 615 | 624 |
| Active Clients | 162 | 851 | 1,345 |
Income Structure (Year 1)
Course Subscriptions27,185 $
Certificate Fees5,499 $
Product Sales29,903 $
Total62,587 $
Expense Structure (Year 1)
Operational Expenses56,509 $
Acquisition Channels157,500 $
Team Payroll310,079 $
Fraud Losses
Total524,088 $
Results Summary
Total Sales
17K
1,561 active
Total Income
976K
Total Cost
2.0 M
Net Income
-990K